Outshining Incentives. Selling 87% Faster.
The Big Challenge
Selling 738 Burghley was no easy task. The home was only a few years old, but it faced serious competition. Eleven identical homes were for sale nearby, many of them brand new. The builder was offering tempting perks like free closing costs, new appliances, home warranties, and even a 2% lifetime interest rate buy-down. In a market like this, most sellers would struggle to get noticed. Nearly half (48.8%) of similar homes listed in the last 12 months never sold at all.
Smart Planning Before Listing
Before the home ever hit the market, we met with the sellers to design a plan that would make their property stand out without breaking the bank. They invested less than $1,500 in impactful updates, including:
- Board and batten accent walls in two high-visibility spots
- Upgraded light fixtures
- Fresh paint
- Professional staging
- Other simple cosmetic touches that made the home shine in photos and during showings

We also leaned into the home’s best-selling points, which included a level lot, walking access to the community pool, and being one of the only homes with a direct path to a community pond.
Marketing That Made an Impact
Once the updates were complete, we launched a full-scale marketing campaign to highlight what made this home special. Buyers could instantly see why it was different from the competition.

The response was powerful:
- Over 40,000 online views
- Multiple showings within the first week
- Strong positioning against brand-new homes offering major incentives
The Winning Results
Bought below asking price in a high-demand neighborhood — and turned it into lasting success.
Why This Sale Stands Out
In a competitive market filled with builder incentives, this success story proves that who you hire truly matters. With the right advice, strategic upgrades, and targeted marketing, it is possible to sell faster, for more money, and avoid the risk of joining the nearly 49% of similar homes that never sell.
Schedule a free consultation today
Let's see how we can position your home to stand out in the market.
